Traditions run deep in our cultures, going back to hundreds of years, we’ve grown accustomed to them and by time, they evolve to match the flow of time.
One such great tradition in the Arab world is the mother/daughter relationship that is by no wonder quite special.
From a young tender age, young girls have always looked up at motherly figures, mothers, older sisters, aunts and grandmothers. You’d see them follow them to the kitchen and try to help, copy the way she speaks, comb her doll’s hair like her mother does with her and even try to dress like her. Yes we’ve seen it all, a girl’s first true idol is her mother. As girls grow, their need to become more like their mother increases and the best example would be to raid a mother’s closet. Oh the beautiful disaster! Girls trying on heels, dresses, putting on powder and the lipstick (yikes), regardless of the mess, it’s still a sight to keep a photographic memory of.
To grab that thought and put it to work, create a project, become innovative and produce something unique is something very special. Two cousins did just that.
Bedoor and Fatima Alesayi are two cousins, two mothers with beautiful daughters who set out on their own to recreate a traditional past time.
“Bint Al-Balad” is a story. The two designers began their line starting off as a kids line then moving on to mommy and me designs after the realization that there were no jalabiyas for kids in the market what so ever. Their daughters were at an age where they wanted to join in with wearing jalabiyas but the market just didn’t provide anything.
The brand is a seasonal brand available every Ramadan and that suits the direction the designers are partaking. Ramadan is a month of peace, piety, reconnecting with the Almighty and spiritual side. It’s also a month where families gather and celebrate the beautiful month of Ramadan in the comfort of their homes. Young kids run and play while their mothers sit close by watching and their fathers sit for coffee and talk about the latest in society. It’s a month where comfort is an essential part of the daily obligations and the two cousins attempted at recreating the mother/daughter bond through something mutual, clothes. Little girls and dresses come hand in hand and what better way to teach them something about this beautiful month than through a garment that they can share with their mothers.
To create an identity for the brand, the designers chose to create a concept for the year of production, each jalabiya held its own name following the concept. Their first year of launch, they named each piece with old traditional names, the second was naming each piece with Saudi Arabia’s most special flowers such as Yasmine, Sawsan, Musk, and Amber. This year being their third year since their launch in the Saudi market, they chose to go ahead and name their pieces according to the most famous names in the GCC area as well as the Kingdom. There’s Fouz from Kuwait, Hessa from Riyadh, Tamara from Madinah, Shamsah from the UAE, Mozah from Qatar, Latifa from Oman, Shamma from Bahrain and so much more.
Original article by Rawan Radwan
Continue reading at Arab News:
Bint Al-Balad puts mother-daughter bond in spotlight
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