How big is social media in MENA?

Arabic online content is still scarce in the Middle East but social media users are making up for the shortfall, two new reports have found.

Digital Media Science and the Arab Social Media Influencers Summit (ASMIS) have released their 2014 findings on the trends and behaviors of internet and social media users in the Arab world. The two reports stressed the ways in which life has changed since social media became popular means of communication.

Digital Media Science

The Digital Media Science report focused on Egypt, Saudi Arabia, Kuwait, Qatar, UAE, Lebanon, and Tunisia. It noted that 42 percent of the Middle East population use the internet and of those more than 88 percent use social media on a daily basis.

Social media networks are among the most visited websites in the region:

• Twitter has 6.5 million accounts from the Middle East but only 3.7 million of them are active.

• YouTube receives 258 million views daily from the region: 64 percent are for entertainment content and 90 million of these are from Saudi Arabia.

• The lion’s share of social media users log in to Facebook, which is used by 94 percent of social media users in the Middle East.

Original article by Eman Mostafa

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How big is social media in MENA?

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