Standing up to represent the Arab heritage globally for any Arab would be something to die for. More so, it’s a multi-disciplinary process that requires one to work from dawn to dusk. And the one living by this philosophy head on for four decades is Azza Fahmy — a world famous Egyptian personality when it comes to designing enchanting pieces of jewelry for beautiful and influential women.
“To be regarded as one of the most prestigious global jewel brands coming from Egypt and adoringly worn by prominent women from various fields is indeed a matter of pride for us. But it’s a huge responsibility that we work toward sustaining and maintaining every second of the day,” she says.
What makes her even more worthy is that she is performing the balancing act as to restoring Egypt’s incredible handcrafted jewelry history and in so doing letting the entire world take note of it even though the country is caught up in volatile cycles of turmoil at the moment. After all, it’s the heart of the Arab world.
That being said, there is no denying that her extraordinary work helps bring forward one of Egypt’s rich cultural splendors.
So as I got ready to ask her the first question I had in mind, she knew firsthand what it would be and opened up about how she came to become a jewelry artist.
It’s partly fascinating how the idea of it dawned on her. She realized her dream of becoming a jewelry designer while she was outside Egypt. “It all began when I came across an art book about classical jewelry of the Medieval Period in Europe. The book was in German language and cost me 17.5 EGP, a fortune at the time. I was quite fascinated by the designs of the jewelry and they inspired me right away. This was the first trigger to my long journey toward building my brand,” she explains.
Azza Fahmy: Enchanting Arabian jewels
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