Ramadan is the busiest time of year for Ajmal, with raw materials such as oud, sandalwood and amber at the heart of its seasonal productions. The perfume house has launched its first signature collection called the W series. The general manager Abdulla Ajmal explains Ajmal’s regional appeal and reflects on why the UAE remains so important to his family business.
How did Ajmal begin?
The business started with my grandfather 63 years ago. I’m the first of the third generation. It was a very traditional type of business then and started as a trading operation between Bombay and the Middle East. Then slowly we opened our first store in 1976 in Dubai’s original souq, our first factory in 1987 and our latest factory in 2004.
Why Dubai?
It’s really interesting because the first trading we had was never with the UAE. My granddad was mostly trading with Kuwaitis and Saudis in the 1960s. He then began coming regularly to the UAE, first to Sharjah. He began dealing directly with the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid of Dubai. He spent a lot of time with Sheikh Rashid and he was enamoured with his vision. So my grandfather chose the UAE for his first shop. He was convinced this was where all the trade was going to be in the future.
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Ajmal launches W Series fragrances for Ramadan
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