Abu Dhabi's twofour54 and Ericsson launch new partnership

twofour54, the commercial arm of Abu Dhabi’s Media Zone Authority, has partnered with Swedish multinational telecommunications provider Ericsson, the corporation announced in Abu Dhabi earlier this week.

As part of the long-term partnership, Ericsson will acquire the playout business that twofour54 has grown (which transmits content from TV channels to viewers), as well as establish a media hub in Abu Dhabi that will serve their growing number of clients across the region.

Ericsson will initially be providing services for nine TV channels broadcasting a mix of English and Arabic content. They will also be working closely with twofour54 to develop their media services within Abu Dhabi, in an attempt to improve the skills of media professionals in the region, through internships, training courses, and employment opportunities.

According to a twofour54 spokesperson, Ericsson will first be taking on the playout business and will then “no doubt investigate opportunities with other Abu Dhabi Media Zone companies.”

Continue reading at Wamda:

Abu Dhabi’s twofour54 and Ericsson launch new partnership