Are Middle East shoppers finally getting online?

While malls still reign as the ultimate shopping destination in the Middle East region, e-commerce is quickly gaining pace and is set to become one of the biggest growth areas for business in the region, according to a new report released by Aimia, a global leader in loyalty management and the company behind Air Miles in the Middle East region.

The study, titled: Smart, Savvy and Set to Soar: Customer Loyalty in the Middle East, looks at consumer behaviour and its implications on business, and is based on the results of months of in-depth research into Middle East consumers’ shopping habits and buying behaviours.

Releasing the report during his keynote speech at The Marketing Show in Dubai, Paul Lacey, managing director of coalition development at Aimia ME, said: “Businesses in the Middle East region need to rethink how they’re speaking with their customers, who are generally young, tech savvy and ready to engage with brands online through email and social media. They are our new customers and businesses need to understand that their expectations are higher than ever before. As long as companies embrace this changing environment we’re working in, there is ample opportunity to grow in leaps and bounds ahead of other markets.”

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Are Middle East shoppers finally getting online?