Aujan Coca-Cola bets on youth as region lays in turmoil

Saudi Arabia’s Aujan Coca-Cola Beverages Company, one of the Middle East’s largest drink makers, is betting on the region’s youth to double revenue to $1.5 billion (Dh5.5 billion) by 2020.

Tolga Sezer, who took over as chief executive last September, believes the Middle East’s growing youth population is a “significant opportunity.”

The majority of the Middle East and North Africa population is under the age of 30, while more than 100 million, or over 30 per cent, are aged between 15 and 29, according to the Brookings Institute.

“All our brands are targeted to the youngsters and … we should … stay positive because youngsters are growing,” he said in an interview at Aujan Coca-Cola offices in Dubai on Sunday.

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Aujan Coca-Cola bets on youth as region lays in turmoil