White House selects Iranian-American entrepreneur Hedieh Roshan Ghaffarian as new chief florist

Appointed just in time to manage the floral creations that will adorn the tables of the upcoming state dinner in honor of China, Iranian-American Hedieh “Roshan” Ghaffarian has been named the new head florist at the White House.

Born in Tehran, Ghaffarian immigrated to Los Altos, California as a child with her family following the 1979 Iranian revolution. She started her business, Flower Affairs, in her parents’ garage in her early twenties.

“Roshan’s life story is a powerful reminder that the American Dream endures and the President and I look forward to seeing her creativity flourish for White House guests to enjoy year-round,” said First Lady Michelle Obama.

Having trained with UK-based floral designers Paula Pryke, Kenneth Turner and Jane Packer, she has more than 25 years of experience in the flower industry “envisioning, planning and executing large-scale events with great attention to detail,” according to a statement by the White House.

Her work has also been featured by several publications including Today’s Bride, The Knot and Ceremony.

“I am deeply honored to serve the President and First Lady as the new White House Chief Floral Designer,” said Ghaffarian. “I am humbled by the opportunity to serve in this Administration and will dedicate myself to advancing the tradition of excellence and elegance in the White House.”