International mobile phone manufacturers keep on making the headlines: this one is suing that one over a patent, their competitor is launching a new phone without lateral buttons, another is losing money in Q4… In Asia, people are also talking about low-cost smart phones, some of which are produced by international manufacturers, others by local brands like MicroMax in India. In the meantime, in more mature markets, some entrepreneurs are quietly positioning themselves on this new niche; France now has Wiko. Morocco…
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Meet Morocco’s first low-cost smartphone
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