Why the UAE food truck scene is about to get bigger

The food truck scene in the UAE is about to get much bigger. By the end of next month, 12 new food trucks will hit the streets – and there are many more to come, a result of the Roundup Food Truck Division from 54°east, a company with a focus on the food and beverage industry.

With full support of the government, Roundup streamlines the start-up process for food-truck entrepreneurs, taking care of everything from licences and permits to delivering customised, fully operational food trucks. And the biggest boon for new operators? They have a licence to roam throughout the country.

Kris Haggie, senior director of consultancy and director of Roundup, talks about the company’s vision for the country’s food-truck scene.

Why is there a need for a programme like Roundup?

Before Roundup, there was very limited approval, support and authorisation of mobile food trucks in the UAE. The food trucks you have seen before Roundup are basically pop-up shops and did not provide the access and mobility that food trucks deserve and are known for. We understood this missing aspect and wanted to offer the full benefit of food trucks in the region.

Why do you think there is so much excitement around food trucks at the moment?

We do not believe it will be exciting only for now. It will be a whole new culture that will be here for many years to come. It is exciting for the region because many people have moved from fine dining to casual. Food trucks bring a quick and entertaining aspect to the industry.

Original article by Stacie Overton Johnson

Continue reading at The National:

Why the UAE food truck scene is about to get bigger