Drawing on their love of pop art, a new generation of upcoming designers in Qatar has been working to bridge local and western cultures by creating their own brand of homegrown fashion.
Two entrepreneurs in particular have seen growing success with their sales of clothing and accessories inspired by childhood and contemporary icons, including Marilyn Monroe,Game of Thrones, Popeye the Sailor Man others.
Buthaina Al Zaman, a Northwestern University in Qatar communications student, said she decided to focus on creating designs inspired by both regional culture and Western aesthetics after Google searches for Arab pop art characters yielded few results.
Speaking to Doha News, Al Zaman, who founded the brand Bothayna Designs and relies on social media to market her products, said: “When I posted my designs on Instagram I got many positive comments. Some people kept on telling me that they would love to see the designs on shirts or iPhone covers. This is what actually got me started.”
She has now expanded her sales across the Middle East.
Her most popular designs include Hermès-inspired ‘Khaleeji” t-shirts and sweatshirts, which feature the word “Khaleejiès;” a silhouette of an Arab riding a sideways Land Cruiser, and t-shirts with the word “Um el Zain,” a commonly used compliment for girls.
Original article by Chantelle D’Mello
Continue reading at Doha News:
Designers mix Qatari, western cultures to create new fashion trends
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