“It started as a joke,” explains Adam Jabeur when we meet in Le Lac, a Tunis suburb. The trendy businessman pictured above, dressed in skinny jeans, white shirt, striped tie, a grey jacket and a pair of Vakay, describes how he one day, back in 2013, was intrigued by a pair of wooden glasses online. He immediately went to his designer friend Soulaiman Ghorbel and two months later a prototype was finished. “At first our friends laughed at us,” explains Jabeur, “but when they saw the result they fell in love,” he says proudly.
The two young guys decided to create sunglasses for their friends in order to make some pocket money, but when an optician, whom they had consulted for technical advice, became more than enthusiastic about the eyewear, “it was the aha moment,” says Jabeur, “We just realised that we need to go for this.”
Today, Jabeur and Ghorbel have been joined by two more partners, Majdi Ghorbel an engineer and Ashref Chichini, a designer. Today the brand is sold in Tunisia and France through opticians and concept stores. “We are the only sunglasses company in Tunisia,” explains Jabeur.
Original article by Christine Petré
Continue reading at Wamda:
From Tunisia to Barcelona FC, the Vakay sunglasses are getting traction
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