The idea for the mobile application Tarifah was born in the UAE almost a year and half ago as a customer engagement platform and loyalty program.
Tarifah means “a small amount of currency” in Arabic. The company aims to generate a customized shopping experience based on consumer behavior, location, and purchasing history. Cofounders Ismail Issa and Mostafa Khalifa partnered with Google and Samsung to access advanced consumer analytics through their cloud technology. This information can be valuable for business owners who wish to provide customers with targeted discounts and relevant promotions.
The startup was the winner of the Gulf region’s 2014 Samsung Launching People award in the UAE, which earned the founders their own TV advertisement to show how innovative ideas using Samsung technology are being turned into reality. The platform has since expanded to Cairo, “where the idea of generating a personal touch and providing VIP treatment for a customer has brought back a tailor made shopping experience between brands and customers, “says Khalifa.
How it works
The application can be downloaded in the iOS or Android store. It shows users how to explore brands, save money, and view tailor-made promotions. It tracks user shopping behavior and purchasing habits via customer profile and by linking to their Facebook accounts.
Original article by Sushmitha Pidatala
Continue reading at Wamda:
How digital loyalty platform Tarifah is using cloud technology to revolutionize customer experience
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