City Walk redefining Dubai mall culture

A little over a year since its launch in October 2013, the CITY WALK mall has caught the fancy of residents and tourists alike.

Developed by Meraas Holding, the shopping centre, located in Jumeirah 1 at the junction of Al Wasl and Al Safa Roads, follows the open mall concept and features a long promenade with shops and restaurants running along it.

There are 52 outlets that make up a variety of high-end lifestyle options in retail, grooming, wellness and F&B sectors. The mall also has a children’s play area alongside an interactive water fountain.

Perfect fit

Veronica Smulders, Managing Director of the South American fashion outlet Michelle Belau, says the outdoor mall is just right for her store. “This is our flagship project in CITY WALK. Our stores back home have a concept of facing the promenade and the streets. CITY WALK’s open mall concept fitted our requirement in that sense,” she said.

“We opened the shop in October 2013 when the mall was officially launched. The turnout has been good so far. For most of nine months in a year we have a good flow of customers. In the mornings we usually see a lot of western population while you can see a lot of the Emiratis in the afternoon,” said Smulders who is leasing 160 square metres of space at the mall.

Original article by Anjana Kumar

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City Walk redefining Dubai mall culture