Millions of viewers follow Egypt's new generation of social entrepreneurs

Tired of reality TV shows focusing on Kim Kardashian or some other celebrity? Ever think reality TV could be a little deeper? Thankfully, you’re not alone. A groundbreaking new “edutainment” reality TV show that launched in late 2013 in Egypt has skillfully harnessed the power of mainstream media to ask some bigger questions, like: How do you tackle social and environmental problems and make money at the same time?

Combining some of the best aspects of The X Factor, The Apprentice and Ashoka’s Changemakers, El Mashrou3 (The Project, in Arabic) is the first-ever reality TV show about business and social entrepreneurs in the Middle East.

Produced by Bamyan Media, a nonprofit social enterprise that specializes in creating impact-oriented television shows for social change in the developing world, El Mashrou3 is an innovative and original formatted reality TV show that brings together 14 young contestants from different walks of life as they live together and work to find solutions to social and environmental problems that can also be sustainable, profitable businesses. With the concept of the show drawn up in the wake of the January 25 Revolution, El Mashrou3 seeks to highlight the renewed passion for social change among Egyptian youth.

Original article by Abul-Hasanat Siddique

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Millions of viewers follow Egypt’s new generation of social entrepreneurs