Buckles & Belts concept in UAE

“Any opportunity to adorn oneself is human, and accessories are an easy way to do it,” the designer Marc Jacobs once said.

The owner of the newly opened Buckles & Belts — an entire store dedicated to… well, buckles and belts — Evelin Turria, will surely agree.

In 2006 while on a trip to Italy, Turria noticed the emphasis people placed on belts. Yet, she noted, belts were always treated as if they were an afterthought.

“Fashion brands usually consider the belt as an additional item in their range and never put the focus on it. That was our chance,” she says.

That year, she opened her first Buckles & Belts store in Basel, in her home country of Switzerland. The concept was simple: You walk into a store, pick the buckle you want and the belt, which is then cut to size, and you walk out with something made just for you.

It quickly took off, and is now spread over 14 stores across Europe and Russia, the latest one in Dubai’s Mercato Mall.

Original article by David Tusing

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Buckles & Belts concept in UAE