Innovation

Now, an online outlet mall for kidswear

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Fancy designer dresses for your little ones but don’t know where to go? Worried that you have to pay an arm and a leg for them when they will be outgrown in no time?

Well, the Mini Exchange could just be the place for you.

The first ‘online outlet mall’ of its kind, this kids’ fashion destination has found many takers as it allows parents to sell their children’s outgrown clothes, all with a huge cost advantage.

Launched by Dubai-based British entrepreneur Sarah Appleton in January, Mini Exchange stocks 160 top brands of clothing besides accessories and school uniforms.

“We have everything from Gap pyjamas to Dior dresses. We have tied up with a premium multi-brand boutique besides 20 other big brands to offer their largely end of line products on our platform. In addition, we offer pre-used but as-good-as-new clothes that parents want to sell when their kids outgrow them,” said the 27-year-old Appleton.

According to her, the shopping experience has been designed to be hassle-free. All that the buyer needs to do is browse through the clothes at the click of a few buttons, make the purchase online and provide an address for delivery. The stuff comes to the doorstep within 24 hours.

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Now, an online outlet mall for kidswear

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