Vogue Fashion Dubai Experience returns

Organisers this week announced the names of designers who will showcase their work at the star-studded fashion event, which was launched last year. The event, to be held from October 30 to November 1, will see 20 designers present their women’s and accessories collections at the International Talents Showcase to be held at the Armani Hotel Dubai.

VFDE, organised by The Dubai Mall and Vogue Italia, will also pick eight upcoming designers, who have been mentored by the magazine’s editor-in-chief, Franca Sozzani. The eight designers will then showcase their collections at the mall’s fashion catwalk on the opening day.

Supermodel Naomi Campbell attended the show last year, along with designers Roberto Cavalli, Dean and Dan Caten and Silvia Fendi. Bollywood actress Shilpa Shetty, supermodel Karolina Kurkova and Arab star Maya Diab also made an appearance during the three-day event.

The 20 designers were selected based on originality, the concept behind the project and personality of the brand, said organisers. The eight designers to be mentored were picked by Vogue Italia.