Aston Martin to revive Lagonda exclusively in the MidEast

Aston Martin, the British luxury car maker part-owned by Kuwait’s Investment Dar, has announced it is to revive the long discontinued Lagonda model and will release it exclusively in the Middle East.

Although the discontinued four-door saloon received mixed reviews, with Time magazine and Bloomberg Business Week placing it at the top of their ugliest and worst car lists, it successfully pulled the company out of its cash rut in the mid 1970s when Aston Martin needed something to bring in much needed funds.

The hand-built, ultra-expensive sedan, previously built between 1976 – 1990, returned under the spotlight about five years ago when it was introduced through the Lagonda Concept, a sporty SUV proclaimed to be a more luxurious alternative to the popular Porsche Cayenne.

The SUV concept is clearly behind us as the British luxury car manufacturer confirmed a bespoke super saloon will carry the Lagonda nameplate in a strictly limited series production from early 2015.

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Aston Martin to revive Lagonda exclusively in the MidEast