Rouba Dayani’s Matryoshka inspired line

Every now and then you find a designer whose method of defining fashion and creating a trend is different from the regular flow of other fashion designers. It’s their signature pieces and choices of fabric and motifs that make them climb the fashion line ladder. Every designer has a own unique way of presenting their ideas and inspirations, this is no exception for designer Rouba Dayani. A master’s graduate from Poli Moda in Florence, Italy majoring in Fashion Design, this designer is taking the Saudi fashion scene the only way she can, by creating a line under the influence of Russian’s infamous “Matryoshka” dolls.

The young designer has always had the dolls’ concept in mind and has always wanted to create such a line because she believes there is something beautiful in the vivid colors, floral patterns, diverse fabrics and intricate details of each stitch piece in her line.

The collection was launched on the 3rd of Ramadan in Jeddah’s newest Rubaiyat branch in Stars Avenue. Rouba’s latest line was themed as “tribaliesque” with minimal pieces but added a twist of bold colors alongside some jumpers and skirts along with it. But her latest is the “Matryoshka” inspired line.In this line specifically, she used different Russian names and designed pieces according to the meaning of each.

There’s “Katerina” (pure) with the color blue taking over skirts and babushka scarves donned with a bold floral design with a touch of yellow floral silk fabrics to add. There’s “Valentina” (brave), with orange and pink floral hues and bold striped linen and chiffon to perk up a casual chic look. “Florentina” (bloom) with striking black lines and bright reds dominating this selection, one of the most requested by her clientele, is a unique combination but matching nicely. “Anastasia” the young princess in graceful ice blue, powdered yellow, crisp silver and white organza kaftans with some sheer fabrics ideal for an elegant night out. The next is “Rayna” (the queen) with golden organza flowers and roses mixed in with tweed and Italian fabrics, only found in Rouba’s designs.

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Rouba Dayani’s Matryoshka inspired line