Confiserie Sprungli opens boutique & cafe in Dubai

Confiserie Sprüngli has opened its first boutique and café outside of Switzerland in Dubai, following a five-year search for a location.

The company’s artisan-produced chocolates and delicacies were previously only available through private appointment and mail order, but growing demand prompted the opening of its first boutique and café in the region in the Village Mall, Jumeirah Beach Road, Jumeirah 1 in Dubai.

“When we were looking for a location for our shop, the list of requirements was exhaustive,” said Ester Crameri, general manager of Sprüngli Middle East.

“Because the company’s chocolates and confectionary are made without preservatives, they are extremely sensitive to changes in temperature, meaning that freely-available basement parking was essential. For the same reasons the shop had to be centrally located, so the chocolates can be brought home as quickly as possible.”

“It was also imperative for us to find a location which is easily accessible by the local community, hence our decision to choose a site near the historical Jumeirah mosque and the well-known UAE flag. Also, being just another new chocolate shop in an impersonal mall was definitely not an option for us, hence our choice of location,” added Crameri.

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Confiserie Sprungli opens boutique & cafe in Dubai