An idea to change lives in Dubai and the world

Denisa Fainis’s dream to redistribute unused food to the needy will soon be a reality. She just won herself over Dh50,000 to start this business at the recently concluded “Philadelphia Creativity for a Cause” annual campaign, which provides a platform for women across the Gulf to develop their ideas and give back to the community by offering them financial assistance. Fainis beat 340 women to secure top spot.

“I have had this idea in my mind since I was working in Afghanistan as an American military contractor. We were granted free meals and I saw a lot of the food from the canteen going waste. While travelling around I also saw how the locals were struggling with lack of basic comforts and food,” says Fainis, business development executive at 3SC World.

In 2009, Fainis landed in Kabul because the firm she was employed at — Unity Logistics and Supply Services — was working on various projects there including construction, supply delivery and manpower.

She recalls “base hopping” across Afghanistan during her three months stay. “The office work was 24×7 and there were no days off. My parents were not surprised that I had agreed to go there, as I have always taken risks and done my own thing,” says Fainis.