Arab youth increasingly engaged in social media, survey says

Commissioned by ASDA’A Burson-Marsteller and conducted by international polling firm Penn Schoen Berland (PSB), the study looks into the concerns of 3,000 young Arabs from across 15 countries in the MENA region.

Sixty-four per cent of Arab youth use Facebook and socially interact or follow their friends, celebrities, and social commentators, respectively. About 94 per cent of their Facebook friends come from their own country.

Four out of ten Arab youth actively post tweets and nearly half respond to them. Eighty-seven per cent of them follow friends, while 46 per cent follow celebrities and 21 per cent follow journalists.