As I enter Arafet Ben Marzou’s new “office” at the top floor of an apartment building facing the lakes in Tunis, I am met with a very familiar feeling: that silicon valley, young brains, start-up feel. Only this time it is “ à la Tunisienne”, and I have to say, I prefer it.
Instead of leather armchairs there are traditional woven klims, the computer I see at the corner of the room is not an Apple, there are two open tents and two muddy bikes in the room, I can hear the Adhan (call to prayer), and I am not offered coke or coffee but a freshly made “citronnade”.
And so this is the office area where after his infamous yearlong cycle around the world, Arafet is cooking up a new project and has founded Exploralis. His vision and objective is to attract a “normal” citizen to review and experience social, environmental and cultural issues in Tunisia.
Arafet believes that “The process of attracting the normal citizen needs to generate a buzz and interest, which can be done by linking three factors: the environment , social and scientific with the media with adventure and passion,” he tells Green Prophet.
This recipe is the secret to Exploralis- a levitating initiative, which was baptized this month in its first adventure, a kayak crossing Tunisia’s biggest river: Medjerda.
As I enter Arafet Ben Marzou’s new “office” at the top floor of an apartment building facing the lakes in Tunis, I am met with a very familiar feeling: that silicon valley, young brains, start-up feel. Only this time it is “ à la Tunisienne”, and I have to say, I prefer it.
Instead of leather armchairs there are traditional woven klims, the computer I see at the corner of the room is not an Apple, there are two open tents and two muddy bikes in the room, I can hear the Adhan (call to prayer), and I am not offered coke or coffee but a freshly made “citronnade”.
And so this is the office area where after his infamous yearlong cycle around the world, Arafet is cooking up a new project and has founded Exploralis. His vision and objective is to attract a “normal” citizen to review and experience social, environmental and cultural issues in Tunisia.
Arafet believes that “The process of attracting the normal citizen needs to generate a buzz and interest, which can be done by linking three factors: the environment , social and scientific with the media with adventure and passion,” he tells Green Prophet.
This recipe is the secret to Exploralis- a levitating initiative, which was baptized this month in its first adventure, a kayak crossing Tunisia’s biggest river: Medjerda.
– See more at: http://www.greenprophet.com/2014/05/tunisias-eco-conscious-start-up-exploralis/#sthash.zxJp502T.dpuf
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Tunisia’s eco-conscious start-up: Exploralis
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