Creative Marrakech is still at the top of its game

There was a time when a trip to northern Africa was the promise of perfect exoticism, the answer to the everlasting quest of elsewhere. This was when only the privileged could toy with airplanes, when its journey took hours, sometimes even days and when the entire world was not roaming the planet like electrons on speed.

Today a trip to Morocco and more particularly to the iconic city of Marrakech might still leave a first time-comer all happily baffled. Undeniably, souk lanes and roads are still overflowing with shambolic chariots pulled by tired donkeys, most men and women are wearing long-established outfits while traditional houses (Dars, riads or others) are still predominant in the old part of town. For the ones not paying attention, Marrakech could look the same as ever, as if somewhat frozen in a distant past.

And yet, after a few days in the city, anyone will surely realise that beyond the obvious chaos, the palpable pandemonium, ancestral know-how and dust, which products have haunted our lounges for decades, lays a genuine modernity. Yes, Marrakech is full of modern creativity and it’s probably never been so obvious than it is today.

This article is from –

Creative Marrakech is still at the top of its game