Innovation

Making Humor Profitable: A Look at Egypt’s Sarcasm Society

Egyptians are known for their sense of humor, often using sarcasm and irony to describe and get through tough situations. But what if someone could turn this humor into a profitable business? Egypt’s Sarcasm Society (ESS) is an online community built to create sarcastic and humorous social comics. Started in 2009 as a closed group on Facebook, with a few thousand members, the original project was restricted to users under the age of 25, who were mostly students in…

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Making Humor Profitable: A Look at Egypt’s Sarcasm Society

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