Typically we think of entrepreneurship as the creation of new businesses, but working to change public opinion could be called cultural entrepreneurship, a service not directly related to a product or a service but to the way people see each other and how they look for ways to change their reality. For that reason, in August 2011, Egyptian ethnomusicologist Mina Gerges and Ethiopian-American singer Meklit Hadero founded The Nile Project, a cross-cultural musical dialogue tha evokes the African river as a symbol of the common ecosystem uniting the Nile Basin countries.The goal is to raise awareness about recent…
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