Indian expats’ new e-commerce site ideyna.com showcases the fruits of the Emirates

When Nafisa Rebello and Ekta Saran first visited an Artisans of the Emirates (Arte) market in Dubai a couple of years ago, they were shocked to discover how many people there were creating handmade goods in the UAE. “We couldn’t believe there were all these people making these things,” Rebello recalls.

“The more we went to these markets and came across new things that we had never seen before in Dubai, the more we realised that nobody else knew about them either,” Saran adds. “I would talk about it and people would be so surprised that you could get handmade goods here; and that there were hundreds of sellers around. There was a need to get the word out that these guys existed and were creating these amazing things.”

That, the duo say, is probably when the idea for their new e-commerce venture, Ideyna.com, was first born. Although, truth be told, it could have been sown at any point over the course of their nearly 20-year friendship which began when the ladies, both daughters of Indian expats who were brought up in Dubai, met in grade seven.

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Indian expats’ new e-commerce site ideyna.com showcases the fruits of the Emirates