Could a New Model for Scaling Handicraft Artisans Transform Egypt’s Economy?

Year-old initiative Anamel Masriya hopes to transform modest Egyptian artisans into independent entrepreneurs, in a bid to boost their opportunities, and scale employment in Egypt.  Anamel, a classical Arabic word that means finger tips (Masriya means “Egyptian”), was launched by AWTAD, the Association for Women’s Total Advancement & Development, in early 2012, to train micro producers and handcrafters to improve their products and reach new markets.“I believe that micro-businesses are the ones that are going to pick up our economy, although they have been ignored completely so far,” says Shereen Allam…

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Could a New Model for Scaling Handicraft Artisans Transform Egypt’s Economy?

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