Wearable technology is still only a blip on MENA’s fashion calendar but the Abu Dhabi Wearable Tech Show aims to be the runway event for designer-geek collaborators.
CEO and cofounder of the show YvoOrignne Mather wants the show to be an annual event, despite turnout on the second day that was much lower than expected, likely due to the novelty of wearables.
The first day brought in the most visitors, but the organizers were still able to bring together foreign startups and young innovators to kickstart the industry.
And while the Arab region may be lagging behind Europe and the US in terms of adoption, wearables in general is a new field of opportunity. Given the right time to launch, it could be the next big thing.
The exhibition is the first of its kind in the region to be fully dedicated to wearables, and was held on June 13-14 at the Yas Vicery hotel in Abu Dhabi. Mather wants the event to join the small club of wearable fashion shows in London, the US and China.
“Next year, we will have the exhibition in January 2016, and it will certainly be different as a lot of companies have expressed their intention to take part in it,” she said.
“We wanted to have innovators, entrepreneurs, companies and experts in one place where they can share knowledge and network,” says Mather. “(This year) we had the support of The Abu Dhabi Technology Development Committee, as well as Protech, who has a branch in Dubai and brings the latest technology [to the region], like the Oyo chair and even 3D printing.”
Original article by Pamela Kesrouani
Continue reading at Wamda:
3D printed jewelry and cooling jackets point the way for MENA wearable tech market
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